Psychographics (Consumer Survey)

"Dane Watkins has over a decade's experience of a research based, context-responsive practice that examines how conventional drawing and animation practices can be developed and shown in digital environments such as the web, computer driven installation, hand held devices and pervasive media.

Corporations use state of the art technology to examine every aspect of your lifestyle and generate a unique psychological and demographic consumer profile. There are three archetypes of consumerism: 'Basic Consumer – Merchandiser'; 'Average Consumer – Passive Spectator'; and 'Advanced Consumer – Networker'. Psychographics is an online survey that helps you to evaluate your consumer status. Take the survey to discover your archetype!" -- From Turbulence