"Leonardo Solaas studied Philosophy at the Universidad de Buenos Aires, and is a self-taught programmer, designer and new media artist.
Google is the main hub of an emerging data-driven world. It is a beast with many faces, impossible to grasp all at once and growing new limbs every day. It is also the name of many contradictions: a centralized traffic control in the (supposedly) horizontal and distributed Internet; a supporter of data openness and accessibility that relies on secret algorithms; and a ranking technology that is based on finding out popularity while it simultaneously determines it.
Google Variations is a series of approximations of some of these diverse aspects of Google. It is a collection of formal and conceptual micro-experiments, a fly-eyed view of an entity so pervasive that it tends to be invisible while it radically changes our lives. Google Variations employs multiple strategies to de-naturalize our relationship with the brand, the corporation and the technology." -- From Turbulence
C3 - Web PY - 2010 LA - English M3 - Algorithmic, Interactive, Essay, Tool UR - https://the-next.eliterature.org/works/1243/0/0/ DB - The NEXT Y2 - 2025-06-08 ER -